1998 & 1999: Ah, the late 90’s. The original circus-themed Happy Meals came out in 1979. It's no wonder a children's show so popular would spawn such … info@qualitylogoproducts.com. 2006: Build-a-Bear opened its doors in 1997, and continued to grow well into the 2000s. Retrieved from, https://news.mcdonalds.com/golden-arches-unlimited-launch-2019, McDonald’s Newsroom. McDonald's Toys UK Website. This led to Sega handhelds included with every Happy Meal purchase. Retrieved from, https://www.mashed.com/124443/untold-truth-ronald-mcdonald/, Mashed. The first Happy Meals debuted with a bang. Expand your options of fun home activities with the largest online selection at eBay.com. Need proof? But let’s take a stroll down memory lane and revisit some of the iconic toys and kid-friendly items that originally put the fast food place on the map! Talk about genius marketing! 1988: Chicken McNuggets were added to the menu in 1983, and the fast food chain wanted to sell as many as possible. Retrieved from, https://www.cnn.com/2019/11/01/business/mcdonalds-happy-meal-toys-trnd/index.html, Ward, M. How the McDonald’s Happy Meal Has Changed Over the Years. The History of McDonald’s Toys: Happy Meals & Other Fun Merchandise Posted by Alyssa Mertes February 8th, 2021 15 Minute Read You are hard-pressed to find any kid from the 70’s to the early 2000’s who doesn’t have fond memories of going to McDonald’s. Later on, he got a much-needed makeover and the Hamburglar, Grimace, Mayor McCheese, and Birdie joined the “Snack Pack.”. 2013: Happy Meals started to include QR codes that parents could scan with their smartphones. The same year, the stores also sold exclusive Disney plates for $1.99 each. Retrieved from, https://www.everything80spodcast.com/happy-meal/, McCarthy, A. Learn more about McDonald’s, including its history. As the 1980s rolled in, McDonalds Happy Meal Toys reflected a wide variety of pop culture interests, including Kellogg’s Rise and Shine for Breakfast toys (with free cereal samples), Dungeons & Dragons books and game table; video-game themed toys (Pac-Man, Donkey Kong Jr, and Super Mario Brothers). 2020: McDonald’s joined other fast food brands, like Taco Bell and KFC, to offer truly original promotional merch. They look for McDonald’s Golden Arches.”– Sara Green, author of Brands We Know: McDonald’s. Here’s a look at how the fast food company got started and just when Happy Meal toys came into the picture. (2019, December 4). They revived that partnership recently. At their prime, Mickey D’s was all about the kids. The McDonalds Happy Meal toys were first introduced in 1979 and marked a new era for McDonalds stores everywhere. The movie and these toys have since gone on to become somewhat of a cult classic, and a favorite among the millennial crowd. 1991: United Airlines offered Happy Meals (minus the fries because they didn’t reheat well) on some of their flights from this point until 2001. The playplace, Ronald McDonald, the bright colors, and of course Happy Meals, were all meant to have any 5 to 11-year-old saying: “I’m lovin’ it.”. Entering the 1990s, McDonalds Happy Meal Toys continued to grow in popularity with items like Alf comic books, Full House and Home Alone 2 toys, and Nintendo Power Game Boy game tips cards.Although the success of Happy Meal Toys was fostered by Linda Gegorski starting the McDonald’s Collector’s Club in 1991, McDonald’s had a minor setback 1992 after parental concerns forced them to withdraw Batman Returns related toys. 1996: The Michael Jordan/Bugs Bunny film Space Jam was a huge hit at the box office, pulling in $230.4 million. 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