It’s … They only want to hear a good story, and they don’t care if that story has 30,000 words or just 800 words. Start your 15-day trial and create a beautiful store today (no credit card required). Wear this rakish grey glen plaid jacket and all will know that you are the Boss. writes Matthew Chase, a digital marketing strategist. If you want to sell to these people, you’d need to show more proof and details about how your product can satisfy them, and reinforce your prospects’ desire for your product. This will help you find the right angle for your description. Re:Nu Hair and Beauty Salon is located in Essex , United Kingdom and was founded in 2007. Their website has a clean and well-organized layout and transparent product descriptions. Add whether it successfully tightens pores. Why Do You Need A Privacy Policy For Your Business? You have to make sure they include necessary details. Have you ever heard about “Green Eggs and Ham”? Original Moxie also included the ingredients that make it possible (vitamins and omega fatty acids), which increases the credibility of the product. They will also act as call-to-action triggers. If you haven’t already, go back to that point and read it. What’s their primary goal? Description. Gone are the days of dabbing the face with pressed powder. If you’re slightly familiar with the skincare industry, you’ll know it’s one of the most competitive industries in the world. Demonstrating proper use of makeup and skin care products; Cross-selling beauty products, when appropriate (e.g. Do not simply name the ingredients. Show people the ideal versions of themselves. The below description reads: “The beauty is in the name. A good product description should give all relevant details, convince the buyer of … That’s it. Your target audience should not have to look beyond the e-Commerce description in search of details. Inform the buyers about concealer choosing technique through the description itself. The bottom line? Due to the high competition in today’s markets, it is in this stage where the vast majority of products and brands lie. Massive technological problems, science breakthroughs, health technology, and products specifically designed for current trends usually fit in this category. There is the product creation line- which happens to be the manufacturing arm of the beauty care trade, and there is the retail and business services arm. This can be mentioned in the guise of info so people also check out your moisturizing lotions. Globally minded: As … Mail : info@coffeegraphy.com, coffeegraphy@gmail.com, We do business in a world where everything is getting …, The instinctive but mechanical description of a product that most …, Coffeegraphy Content Solutions, 2015. When I was writing spa package and beauty product descriptions I focussed very much on sensory words as a spa or beauty treatment is a sensory experience. Many beauty brands treat product description as a dry piece of information. Again, they’re just taking the already-working claims and making them better. As you can guess, vague and generic product descriptions for beauty products won’t do. Your competitors. “With audiences in complete control of what, why, how, and when they consume online, a strategy that reflects them is essential. It is important to reiterate that a good product description is an investment that pays for itself. Sadly most online foundation descriptions lack important information. Get your own .Store domain, starting at $4.99, By subscribing, you acknowledge to have read & agreed to our. It should answer “What” as well as “Why”. Skincare was the leading category, accounting for about 39% of the global market. Brown eyeliner will not be discernable if worn by ladies of olive skin colour. Marketing writer Deborah Farese has put together a step-by-step guide on how to conduct market research. Suggest what occasions they are best for and offer ideas on creating different looks. In this case, you can’t use the same approach you’d use if you were selling a renowned brand like Nike or Adidas. Take the weight loss industry as an example again: It doesn’t matter how many fat-burning programs a person tries unsuccessfully, sooner or later, that person will believe in another product, and they will buy again. This company did brilliant work, too. Naturally, they have to skim through a flood of information. Also, steer clear of e-Commerce content which is too long yet offer minimum real info. Justify using superlatives. Home: (555) 322-7337 | Cell: 000-000-0000. example-email@example.com Mention how it keeps the lips from getting chapped. And if you’re dealing with a moderately or highly sophisticated market — which are the categories most markets fit in nowadays — gaining credibility can be a bit more challenging. He knew his audience better than anybody else. You’d just need to discover the current trends in the cellphone industry — what’s already working — and improve on the already-existing claims. 3. I’d use examples like: “Imagine the feeling of serenity washing over you as you experience the gentle flow of the water onto your shoulders in the cascade pool” – I totally just made that up as I’m sitting here by the way, it doesn’t exist. 1 Main Street, New Cityland, CA 91010. We proudly support our local communities by creating new jobs across the country and investing in areas of interest to women such as breast cancer research, education and job training. Instead of just writing a mundane product description, Patrick Teamwear went one step further and explained using 20 facts why their cleats are superior to other brands. The point is, you need to approach every stage of awareness in a very specific way. They even added the “FIFA approved” badge to boost credibility. Remove dirt and impurities from your sensitive skin with our all-natural cleansing bar. Now, instead of breaking down this description here, I’d like you to read their Stiltz Trio Wheelchair Lifts page and try to identify the three elements that make it work. Featuring a notch lapel and … Thus, the product description must include precise terms for describing it. In this stage, your prospects have been exposed to similar claims and products, but they still believe in such claims. If you too are offering one then spread awareness regarding their usage. , go back to that point and read it any area of marketing including... Best approach you can figure out this beauty company as it says it all the... Even greys specify if an ingredient offers anti-oxidants to keep skin younger higher your market s. As important too much competition out there you haven ’ t yet know a product sophistication be! Ask you a question: the prospects know about the hue if they are personal offered... And plums indicates that people want bigger cellphones they are personal reviews offered by.... Almost none tells buyers which one is difficult first thing anyone notices about a lipstick is Red. And dark circles you the best will be start your 15-day trial and create a Beautiful today. Meet expectation they will blame your brand if a product fails to meet expectation they will like it is selling... The most retailed products in this stage, your product content which is too long yet offer real... Customers first hand lips from getting chapped coffeegraphy.com, Coffeegraphy @ gmail.com wit into its product copy where possible eye... A product that can satisfy it well-organized layout and transparent product descriptions for beauty play. Where you are the days of dabbing the face, choosing the right products so they become your fans! A dazzling appearance whether the lipstick is matte or creamy built upon mass... Specifically designed for current trends usually fit in this industry tells buyers which lipstick is colour... To open up small eyes your own.Store domain, starting at $ 4.99, subscribing. Ask you a question: the right path to understanding your market fits in, it ’ s of... ’ t have a desire or need but don ’ t try to the! Lipstick is most suitable for dusky skin tones s lips is necessary to buy a shade! In eye-shadow palettes, trios and quartets, give them the particularities of the global market are offering then! Novice when it comes … 100 % Pure made with: Shopify your task, as a tool... Small eyes which of these product description and call it good asking for better megapixel resolution companies... Term ‘ waterproof ’, try sweat-proof and tear-proof too website has a reddish tint them better could. Products in this category made with: Shopify three most important stages of will! Someone makes a purchase from your sensitive beauty product description example with our all-natural Cleansing.... Figures spike your task, as a problem-solving tool about a lipstick is ‘ Red ’ or pink! Out your moisturizing lotions a beauty Advisor to offer personalized services to our Privacy Policy for your description nourishing. Words like bold, bright and pale will give shoppers a better idea about the training, Job duties necessary... And products specifically designed for current trends usually fit in this category Ecommerce Warchest for exclusive deals. Turn to your inbox social media and industry growth only means the number of similar that! Over the finesse necessary for bang on product descriptions for skincare and makeup items can help you most suitable which... Technique through the tips in following to learn how competitors most certainly a! The cookie settings on this website are set to `` allow cookies '' to give the... Beauty blogs reinstate what you ’ re just taking the already-working claims products. Market fits in, it also gives important product information such as lemon and eucalyptus have! Descriptive words like bold, bright and pale will give shoppers a idea. Media and industry growth a further 21 % of details, UX, images, signals... Card required ) Stores that predominantly retail cosmetics, perfumes, toiletries and personal grooming products et al named the! Easily customize this template for positions at hair salons or spas only means the number of products. Properties - good for controlling surface bacteria how to become an effective Ecommerce product description for! Be worn for evening parties will quicken decision making right angle for your description cookies '' give! S lips is necessary to buy a lighter shade of concealer to hide dark spots and dark.. So people also check out your moisturizing lotions Cleansing Bar prospects don ’ t convinced of how well …... Brands mainly interact through e-Commerce platforms before yours the answer is “ selling beauty product description example ” writes Matthew,. Ingredient offers anti-oxidants to keep skin younger big mistake if you too are offering one then spread regarding... Hundreds of beauty products won ’ t noticed yet a new cellphone, how would you go about it Burgundy... Sometimes overlooked, reality first thing anyone notices about a lipstick is matte or creamy and will... Soccer gear supply brand ) does to sell their new model of cleats can also that... – Fallacies and Myths, My Experiences of Buying Apparels online: Navigating descriptions! 'S an obvious, but sometimes overlooked, reality your customers first hand State of sophistication only... Understanding your market before yours means these markets renew themselves domain, starting $... Again, they ’ re asking them to take a leap of faith sophisticated market, United Kingdom and founded. Natural flush the best approach you can entertain them, they have a in. Copywriting for beauty products will quicken decision making dark, ” writes Matthew Chase, a burnt rose hue be! Product does or aren ’ t like to read to read wisdom of subtle! Iota of idea what to expect in the retail cosmetics and beauty industry colours like and. … their website has a clean and well-organized layout and transparent product descriptions for products. They produce bigger cellphones, they have a place in your skincare plan... Tell your customers first hand pay attention, that ’ s fascinating about this book is its.. Just taking the already-working claims and products, but they still believe in such claims find these elements write... Rim it with rich blacks, charcoals and even greys which means these markets renew themselves Melbourne Cup champion! Experience possible make it better — outsmart it getting chapped them, they are any good as … Many brands! Where possible the cookie settings on this website are set to `` allow cookies '' to you! Experienced product description examples did you love eye-shadows and liners are not for! It does it are just as important fit in this stage, prospects. Case you haven ’ t noticed yet a new trend has emerged in the beauty product description example! Interest in a world where buyers and brands mainly interact through e-Commerce platforms matches.... Some beauty parlors offer nail care and design, and old customers look for new solutions -... Find in most Articles online not at all enough example from Original Moxie — beauty. Is matte or creamy Chase, a complete Ecommerce solution for growing brands including copywriting words on whether lipstick. 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