Found insideMIAMI AD SCHOOL TEACHERS Adam Fels ; Sr. Copywriter , Lowe Worldwide , New York Antonio Sosa ; Freelance ... QC Advertising / Talent Group , São Paulo Rafael Donato ; Art Director , Grey , London Rafael Hernandez ; Creative ... Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Found inside – Page 79Gale Group, Gale Cengage Richard Orodenker ... In 1946 , after European combat duty in the U . S . Army , Creamer joined Grey Advertising in New York City , where he became , by his own estimation , “ the worst advertising copywriter in the ... Found inside – Page xivLived in Notting Hill in London , working as copywriter for short periods ... variously full - time and part - time at Spasm and Mooney - Grey Advertising . Found insideAdvertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Found inside – Page 99NEW YORK TBWA / C / D and Grey presented creative concepts in early December that were later tested domestically and abroad , sources said . TBWA / C / D's pitch team included executives from New York , London and Hong Kong , including New York president and CEO Carl Johnson . ... And to gild the lily , Second Hand , the upcoming book by copywriter Michael Zadoorian , features a blurb by the ... For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and ... In 1906, a groundbreaking Rolls-Royce prototype known as the Grey Ghost vanishes from the streets of Manchester, England, and it is only the lucky intervention of an American detective named Isaac Bell that prevents it from being lost ... A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh@#*-to give you a streamlined approach to successfully launching a product, service, ... Found inside – Page 68He was elected a vice president in 1982 , promoted to group head in 1983 . ... Grey Advertising has rewarded two of its creative supervisors with vice presidential status . ... Prior to joining BBDO he was a copywriter with the Marschalk Co. " Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and ... Found inside – Page 1373Robinson was honored for her copywriting skills in 1968, when she became the ... Grey Advertising Agency, Inc., New York City, 1947; joined launch team of ... Found inside – Page 69Wineapple explains what being a producer at Grey entails : “ We work in triumvirates here — there's a copywriter , an art director , and a producer and we work as a team . The copywriter and art director develop the concept , and then it's ... Found inside – Page 52Grey Advertising Inc. is a worldwide advertising agency Description : Offers direct marketing services including with 226 locations in 37 ... Corporate headquarters Director , Copywriter , Media Specialist ; Researcher . location : This Location . One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos. Found inside – Page 68It is the copywriter's ultimate responsibility for the advertisement's or ... Grey EMEA; Grey Global Group; GSD&M Idea City; Havas; interpublic Group; ... Found inside – Page 45He began his life in advertising in 1949 at the Weintraub agency as a copywriter — and three years later was the agency ' s ... He joined Grey Advertising , Inc . , in 1958 where he is today vice president , creative director and board member . Found inside – Page 1731George Poris Vice President - Advertising Revlon John Miraglia President JPM ... Inc. Ann Lewis Copywriter Grey Advertising Mike Ross Vice President ... This second edition includes marketing on the Internet and by e-mail, as well as coverage of developments in copywriting theory and practice. The text is aimed at marketing students, small businesses and the interested reader. Found inside – Page 304MUNDEL, O. Alt, Director, Grey-Phillips, Bunton, Mundel & Blake (Pty) Ltd. Address Box 11553, Johannesburg. ... account executive and copywriter, Shifrin & Naaman, 1965; founded Reader Advertising, direct mail advertising agency, 1967, ... Found inside – Page 140Advertising copywriters who have a true sense of salesmanship are an endangered species . ... Westvaco .. Martin J. Weber Studio X - Acto Kurt Haiman's " The Emerging Art Director " recently appeared in Grey's new magazine " Grey View . Found inside – Page 24... to St. George & Keyes , Inc. as a copywriter ... David S. Wachsman to Tex McCrary Inc. as account executive . Alice Thompson , formerly editor and publisher of Seventeen Magazine , to Grey Advertising as a copy group head H. W. Amburn ... Found inside – Page 12Advertising copywriters with a true sense of salesmanship are , unfortunately , in short supply . ... His next assignment was position was that it fizzled just like Alka as account manager at Grey Advertising for the Seltzer for a few cents less . Found inside – Page 1491-Grey Advertising Inc., New York.NY, pg. 375 O'Brien, Dan, Copywriter-R/H/A/S,Portland, OR, pg. 709 O'Brien, Mick, V.P. & Co-Creative Dir.-Allen & Gerritsen.Watertown.MA, pg. 27 O'Brien, Tim, Sr. Creative Dir.~R4R Advertising, Reno.NV, pg. Found inside – Page 134ART DIRECTOR / DESIGNER / ARTIST : Kurt Haiman PHOTOGRAPHER : Stock Photos COPYWRITER : Richard M. Earle AGENCY : Grey Advertising , Inc. CLIENT : Amendment to End the War Comm . 187 ART DIRECTOR / DESIGNER ... Found inside – Page 321Bernbach and Doyle had been trained at Grey Advertising , and Dane had owned his small ad company for a number of ... Team : a small group of copywriters , artists , art directors , and photographers who produced the agency's campaigns . Found inside – Page 538... 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